Why Buy Athleisure Swimsuits?

You’ve probably noticed the latest trend of athletic wear as every day wear. Women are sporting it to the grocery store, the park and even the workplace; and why not? The fabrics are comfortable and breathable, while allowing optimum movement for the busy modern-day woman.  Plus the latest designers have taken over athletic wear, and it’s never looked better. Until now, that is. Athleisure only recently became the latest style to hit the beach, and swimsuit wearers have reason to rejoice. Athleisure swimsuits are sporty with subtle feminine detailing, they provide coverage and style for every day spent poolside. It’s the answer to all of your swimsuit woes.

Comfort Meets Style

The athleisure swimsuit is a small victory for every woman who grew up with a little bit of tomboy in her. Were you the girl who hated wearing floral-print dresses with lace collars? Were you the girl who hated wearing pastel pink swimsuits with shimmery glitter and ruffles on the bum? It’s finally your time; swimsuits have evolved into a sporty, comfortable mix of bold colors and patterns that are flattering on virtually every shape. Should you buy one? Yes, you definitely should. Here are a few reasons:

  • They are chic.

That’s right ladies, just because you want an athletic swimsuit that lets you run through the waves on the ocean without wearing a full-coverage, solid colored one-piece, doesn’t mean you’re out of luck. Athleisure suits provide insanely chic designs. Check out this one from Bikini Lab that features black mesh and a high neck halter. Just because you’re embracing your sporty side doesn’t mean you can’t look good.

  • They Allow Optimum Movement

If you want to move and groove all over the beach without worrying a single second about a wardrobe malfunction, then athleisure suits are for you. Check out this one from designer Anne Cole that features stretchy elastic in all the right places. Stay comfortable and covered the whole time.

  • They Compliment You

That’s right; your swimwear should definitely complement you. You don’t want to wear a suit that is ill-fitting, makes your thighs look big or is a color that washes you out. That’s why athleisure suits are the answer for any woman. They are super comfortable, supportive in all the right places and they feature a broad range of colors that definitely highlight your best features.

The Newest Arrival

Get a head start on purchasing the hottest trend in swimsuit fashion by getting your hands on an athleisure suit today. At swimsuitsdirect.com, there are a wide range of choices that only recently came in with our newest arrivals. In fact, almost every major swimwear designer has taken note of this trend and produced at least a couple new bikinis, tankinis or one-piece swimsuits that feature the bold coloring, feminine detailing and extreme support of an athleisure suit. Many designs feature:

  • Adjustable straps

Never worry about checking your chest again. With adjustable straps, you won’t feel like you’re hanging out; instead everything will be snug and firm in your swimwear top.

  • Removable cups

Enhance your shape with fully removable cups that let you decide how your swimsuit should look and feel.

  • Long lasting fabrics

Most athleisure suits are composed of a combination of fabrics that allow for full sun protection with fade resistance.

Whether you’re feeling sporty or not, you should definitely consider picking up an athleisure swimsuit. Spend your days on the beach feeling comfortable and chic. This swimsuit style lets you build sandcastles, jump waves or sit under an umbrella with a drink in your hand. Whatever you do on the beach, embrace it with an athleisure suit. This style trend is sure to be around for quite a while, and that’s something to celebrate.

Should My Bathing Suit Top and Bottom Be The Same Size?

Whether you prefer the beach or the pool, or body-surfing to beachside internet surfing, nothing matters on a bright, sunny day as much as your swimwear. Picking the right size bathing suit can be downright frustrating sometimes, but there’s no need to fret. You can be frolicking on the beach (or the pool) in the perfect-fitting top and bottom in no time at all. Follow this helpful guide to determine your proper size.

Swimsuit Sizing Rules

As a general rule, your bathing suit top and bottom do not have to be the same size, and most likely, they probably will not be. Most women are a little heavier on bottom than on top, or vice versa. There is rarely a woman who can fit comfortably into the same size swimsuit top and bottom. You might be a small on top and a large on bottom, or a medium up top and a small on bottom. Every body shape is a little different, and luckily, that’s why swimwear is typically sold as individual pieces, rather than a set. You can easily determine which size fits you best for both parts of your body, and wear your swimsuit confidently. Here are a few additional generalized rules to help you:

  • If you’re heavier on top…

Opt for a suit that provides great support. Consider a halter suit like this one from Becca Tulum. It features removable cups and a braided back for optimum reinforcement.

  • If you have an hourglass figure…

One piece swimsuits tend to flatter your best asset: your tiny waist. Pair it with a wrap around your waist and you’ll instantly look slim and toned.

  • If you have a boyish shape…

Look for suits that offer lots of textures, designs and colors which will give the added element of curves. Check out this one from Jessica Simpson.

  • If you have a pear shape…

Stick with bikini bottoms that fit well, consider ones with a tie string that offer easy adjustment.

How to Correctly Measure for Swimwear

Your swimsuit is supposed to be snug and tight. Ever worn a baggy suit and felt awkward and uncomfortable all day? That’s one reason why proper sizing is so important in bathing suits. Here is a guide to achieving an accurate measurement the first time, so you can order the most stylish and best-fitting swimsuits from the comfort of your own home. No dressing rooms required.

  1. Use a cloth measuring tape (any other measuring device will not be as accurate) and hold it snugly against your body.
  2. Measure yourself while wearing underwear (no other clothing) and standing in front of the mirror. This will allow you to see what you are doing.
  3. Measure your natural waistline first. This is the natural crease that occurs when you lean to the side. Wrap the cloth measuring tape around your natural waistline and record the measurement.
  4. Next you will measure your bust. Position the measuring tape snugly against your body and measure around the fullest part of your bust. Record the measurement.
  5. Measure your torso next by starting at one shoulder and wrapping the measuring tape down your body in between your legs, and back up to the point you started. Don’t forget to record this measurement.
  6. Lastly, measure your hip by finding the fullest part of your body and wrapping the measuring tape around it. Record the measurement.

Now that you know all of your accurate measurements, you can order swimsuits online with ease. You can even purchase cute swim accessories to accompany your bathing suit. And you can order the right size top and bottom that will individually help you feel confident, trendy and fully supported.

5 Comfortable Brands For Plus Size Bikinis

When it comes to swimwear, comfort is key. When you’re clad in a small piece of nylon fabric jumping through sandy waves, the last thing you need is to feel your bathing suit sliding in all the wrong places and all the wrong directions. It can be frustrating to find a plus size bikini that actually feels comfortable against your skin. That means no pulling up, tugging down, riding north or twisting halfway across your body. Is it possible? You bet it is. Here is a guide to the top five comfortable plus size bikini brands that will leave you begging for more.

Where Comfort Meets Style

If you wanted a swimsuit that was only comfortable, you would have bought a simple, mono-colored one-piece long ago. But you want style. And you deserve it too. Look chic in the hottest trends to hit swimwear this year in plus size bikinis that show off your curves while feeling snug and satisfying.

Becca Etc

If you haven’t shopped Becca Etc before, you’re missing out. Not only is this top swimwear designer completely on point with style and trend, but the suits are so flattering, you’ll feel more confident than you do fully clothed. Check out this one with a halter style top that ties in the back for added support or loosens for additional breathing room. The bottoms boast reinforced side stays so you never have to worry about a wardrobe malfunction while you’re hanging poolside.

Jessica Simpson

Jessica Simpson has mastered the art of creating a two-piece bikini that provides almost as much coverage as a one-piece. And the style isn’t lacking either. Check out this one for a suit that shows off your curves, but also has a low-hanging flounce top and high-waisted bottoms that create the appearance of a tiny middle. You can’t imagine the comfort that comes from a suit with this design. And Jessica Simpson only utilizes the best in swimwear, such as:

  • 82 percent nylon, 18 percent spandex
  • Adjustable straps
  • Side shirred
  • Non removable cups (don’t fret about losing one next time you jump in the pool)

Anne Cole

The Anne Cole swimwear line has been established as one of the classiest, well-made lines available. For women who want to buy a swimsuit from a designer who definitely knows what they are doing, Anne Cole is it. These suits are comfortable and stylish. Anne Cole features high waisted shirred bottoms or skirt options that keep your tummy tight.

Cole of California

It’s almost impossible for a plus size swimsuit to be comfortable without proper support. That’s where Cole of California really shines. Not only are their suits on trend, but they also feature added support in every single place you’ll need it. No more worrying about your bottoms disappearing into your bottom, or your top coming loose. With Cole of California, you’re snug and tight in a flattering swimsuit that is made to last.

It Figures

With soft, silky fabrics that allow for optimum movement, It Figures has really figured out swimwear. With balanced support around the entire body, you can’t help but feel relaxed and at ease while wearing an It Figures two-piece. Many of the pieces in their collection feature tummy control, bust support and side stays that allow for all-over body movements without having to deal with moving swimwear.

To get started on a more comfortable, relaxed version of you while wearing a plus size bikini, check out the five brands listed above.  These are a great start to your wardrobe, but keep in mind that there are countless more swimwear companies that produce convenient and satisfying plus size bikinis. Check them all out on swimsuitsdirect.com.

7 Easy Snacks for a Fun Beach Trip

If you are planning to go the beach, don’t forget to check your beach bag before you leave home. Besides packing your swimsuit, sandals and beach towel, don’t forget to include some snacks. Here are seven easy snacks you should take along with you.


Cashews, almonds, and peanuts are very portable snack that you can take anywhere, especially to the beach. You can mix them up or eat them alone to keep hunger away.


Freeze or enjoy your favorite fruits fresh or dried when you go to the beach. Fruits that hold up well include grapes, apples, oranges, and bananas.


Chop up your favorite veggies into small pieces or purchase their bite size counterparts. Broccoli, cauliflower, carrots, celery sticks and bell pepper are tasty snacks that go great with hummus, guacamole or salad dressing.

DIY Trail Mix

Purchase it already made or prepare your own with some granola and nuts. Add a little natural sweetness by drizzling a little honey onto your granola and nuts before popping them into the oven for 10 to 15 minutes. Add some dried fruit for more flavor and nutrients.


Jerky is full of protein and can help to keep you full and energized while you’re playing in the sand. It doesn’t matter if you like turkey, beef or chicken, you can find jerky in many different mouthwatering flavors.


Baked veggies, such as sweet potatoes or kale taste great as chips. Once they are out the oven, sprinkle them with a little salt, black pepper or cinnamon before placing them into a sandwich bag.


Muffins can be purchased or made fresh. You can freeze them until you are ready to eat them. When you’re ready to go, grab a few out of the freezer and drop them in your bag after packing them into little baggies. They’ll thaw fast and be ready for you to eat by the time you get to the beach.

When it comes to choosing snacks for a beach trip, always try to choose foods that are light, filling and easy on your stomach.

Best Beach Vacations to Take During the Holiday Season

The holiday season is a magical time, but it can also be stressful and overwhelming. More people are making plans for beach vacations, especially during the holidays. You don’t have to leave the holidays behind. Many resorts are fully decked out to celebrate the holidays in a relaxed and uncomplicated atmosphere. Here are just a few amazing ideas for holiday beach vacations:

  • The Bahamas Out Islands. For a true Bahamas experience, the Bahamas Out Islands are packed with seemingly endless beaches, natural wonders and wildlife with a variety of uniquely Bahamian resorts and boutique hotels.
  • Belize. The best Belize beach vacations include the island of Ambergis Caye. Activities include diving, fishing, snorkeling and boating. Golf carts are the main form of transportation on this island.
  • Costa Rica. For a seriously fun and affordable place to visit around the holidays, this country hosts one of the most traditional Christmas celebrations in the region. The best beaches in Costa Rica are a wonderful mix of surfers, hippies, scuba divers and nature lovers.
  • Myrtle Beach. Continually ranked as one of America’s best holiday beach vacation destinations, you can find unique nightlife, endless golf courses and over 60 miles of sandy shores.
  • The U.S. Virgin Islands. If you want a perfect place to hide away from the hustle and bustle of the holidays or are looking for a trip filled with exotic adventures, the beaches on the three distinct islands provide picturesque beaches and amazing food.

If the holiday allure is disappearing, plan an escape to a balmy destination. This year, trade your winter hassles for sand castles by gifting yourself with the best present: a fabulous holiday beach vacation. Some of the best beach vacations are more affordable than you might think. In no time at all, you will be ready to head where warm waters, beaches and outdoor adventures await you. So pack up the family, the sunscreen and your swimsuit and head south this holiday season!

5 Bustier Bikini Tops Under $50

Bustier bikinis are a great way to look fashionable while also being comfortable. They give you a little extra support, and the style mimics a cropped corset for an added wow factor. Luckily, you can get bustier bikini tops for an affordable price.

Batik Paradise Bustier by Lucky Brand

This bustier top represents Lucky Brand’s iconic style. The top has an aura of denim and leather, both of which Lucky Brand is known for. The blue design on the top invokes flowers and waves, and the light, brown detailing at the top of the bustier looks like intricate lace with a leather flare. Pair this bustier top with its Lucky Brand bottom for a perfect combo.

Goddess Bustier Bikini by Seafolly

The gentle ruching on this strapless bikini top looks feminine without being overpowering. It comes in a variety of colors so you can pick the perfect one to complete your look. The vertical ruching adds pillow-like softness that is both flattering and comfortable.

Marrakesh Bustier Bra by Becca

Add French appeal to your day at the beach with this damask-style bustier. The strong yet subtle blend of white, gray, yellow and coral complement a variety of skin tones. This bustier provides added shelf support with underwire for a perfect fit. The classic back has a hint of distinction with its peek-a-boo opening between the two overlays.

Vintage Love Bustier Bikini by Lucky Brand

This daring bustier bikini top is not for the faint of heart! Be bold with this strapless number with a center crisscross front. The peek-a-boo openings between the crisscross design up the sexiness of this Lucky Brand bikini. In addition to the unique front detailing, this bikini top has a bold floral pattern with a hint of pastel.

Tangier Bikini by Becca

Be both comfortable and fashionable with this French damask-style bustier bikini top. The underwire gives added protection and keeps your bust perfectly in place. The bustier also has stretch foam cups for even more support, as well as adjustable straps so you can get just the right fit. The strong colors in this bustier make for a bold statement in all the right ways.

Your swimwear doesn’t have to break the bank. Check out even more bathing suit options to find your perfect look!

8 Inspiring Coco Chanel Quotes

Coco Chanel is famous for her timeless and simplistic designs, including the iconic little black dress and Chanel No 5 perfume. This iconic French fashion designer had plenty to say about life. Here are eight inspirational Coco Chanel quotes.

  1. “If you were born without wings, do nothing to prevent them from growing.” Chanel's mother died and her father sent her to a convent as a child. She was born into a life of poverty, so she had to do all she could to grow her wings.
  2. “My life didn’t please me, so I created my life.” Chanel proved that regardless of where you come from in life, you always have the chance to improve your destiny.
  3. “In order to be irreplaceable one must always be different.”  To be invaluable you must create your path by forging ahead and always being open to new ideas.
  4. “How many cares one loses when one decides not to be something but to be someone.” When you are true to yourself, you live life on purpose and are no longer just a part of the crowd.
  5. “Since everything is in our heads, we had better not lose them.” Chanel rarely lost her cool even though she faced her fair share of trials and failures.
  6. “A woman has the age she deserves.” Chanel was correct that we have the age we deserve, and we have earned the age we have. If you are happy, your natural radiance will shine through, and age won’t matter.
  7. “Don’t spend time beating on a wall, hoping to transform it into a door.” If you continue to do the same thing that is unsuccessful, don't expect different results. Move on, change or try another approach, because there always is another way.
  8. “Look for the woman in the dress. If there is no woman, there is no dress.” A beautiful woman is not the one wearing the most elaborate or expensive dress. She is the one who makes the dress work for her.

6 Easy Ways to Get the Best Tan

While pale white skin was once considered beautiful, it’s quite the opposite now. Fortunately, you don’t have to spend hours in the sun to get a beautiful bronze. Here are six easy ways to get your tan on before slipping into a gorgeous new bathing suit.

  1. Get a Spray Tan

Usually administered at a salon, this is a quick and easy option. You can get the look in one shot, although experts recommend having it done in up to three trips to avoid getting darker than you planned.

  1. Use Tanning Lotion

Lotions, foams and oils are sold over-the-counter and can be applied easily at home. Look for one that has a green pigment so that your skin doesn’t appear orange. Follow the instructions for the best results, including:

  • Exfoliating the skin beforehand
  • Spreading the substance evenly for an even skin tone
  • Applying it daily until you have the desired color

  1. Try a Tanning Bed

If you prefer getting a tan the old fashioned way, using UV rays, you can speed up the process with a tanning bed.  This may increase your chance of getting skin cancer, but if you need one quickly it works well.

  1. Lay in the Sun

Lay out when the sun is highest so you will be in direct sunlight, between 10 a.m. and 4 p.m., for maximum exposure. Use a sunscreen with an SPF of at least 15 to prevent burning.

  1. Use Natural Oils

If you already have a base tan but are looking to make it darker, natural oils can help. Try products you have around the house such as coconut, olive or sunflower oils.

  1. Rotate

For even coverage, roll over occasionally if you are lying down. Generally, plan to rotate a quarter turn every half hour. Then use a moisturizer to rehydrate your skin.

There are several ways to get a quick and natural looking tan without ever stepping out into the sun. If you have the time, natural UV rays work well. With all methods, be sure to make it even for the best look.

How to Plan an Ideal Beach Trip

Looking great in your new swimwear from Swimsuits Direct is only the first step in having a perfect day at the beach; you’ll also need to do a little planning. Here’s a look at some items you won’t want to forget.

  1. Food and Drinks

If you have children, you know this is the first priority when it comes to a pleasant day out. Kids like to eat and get drinks often. If they don’t have food when they are hungry, the day can quickly spiral downward. Pack picnic fare, but also have some healthy snacks to keep them fueled: It can take a lot of energy jumping over waves.

  1. Equipment

Of course you’ll remember the sunscreen and beach towels, but there are plenty of other goodies to make the day run smoothly. Bring along:

  • Beach chairs: it can get tiring standing or sitting without back support, especially for adults
  • Hats and sunglasses: your weary eyes will thank you
  • Camera: you’ll want to remember that epic sand castle
  • Goggles: little ones can get a closer look at the underwater world
  • Beach umbrella: a little shade goes a long way on a hot day
  • Cooler: keep the drinks cool and refreshing
  1. First Aid Kit

From aloe vera gel to soothe sunburns to lip balm for cracking lips, a first aid kit can keep everyone more comfortable should the need arise. Include basics like bandages and acetaminophen as well as gas relief tablets and antidiarrheal medicine, in case the burger shack fries don’t agree with you.

  1. Toys

Digging in the sand or collecting hermit crabs is much easier and enjoyable if you have the proper tools. Bring along pails and shovels, and a few re-sealable plastic bags for any treasures. Water guns can be fun for the kids and adults.

Being prepared is the key to having a great day at the beach, no matter the age of the beach-goers. Pack the essentials, but also remember a few comfort items to help the day go off without a meltdown.

Why You Should Take More Time to Go to the Pool

Swimming is one of America’s favorite hobbies. The pool is the perfect place for anyone no matter what their age is. It is one of the most soothing and relaxing environments you can find that is close to home. Here are several reasons why you should spend more time at the pool.

The Perfect Escape

You don’t need to plan or spend much money just to take a short vacation from the real world. Simply grab your swimsuit and head to the pool.

A Great Place for Everyone

If you have kids or are babysitting the grandkids, the pool is a great place to go where everyone can have fun. Don’t forget to pack your beach bag with a few pool-friendly snacks and games for them to enjoy.

A Great Workout Space

You don’t have to spend all of your time indoors at a gym or inside of your home to get in shape. Take a trip to your pool and swim a few laps or do some water aerobics. Exercising in the pool is much easier on your body because it reduces the amount of impact on your joints.

Affordable Entertainment

Going to the pool is one of the most affordable forms of entertainment available. It doesn’t matter if the pool is a part of your property or the local one at the beach. You can save more of your hard-earned money and have fun at the same time.

A Great Place to Network

If your pool of choice is the one at the beach or somewhere nearby to your home, you’re in luck. This is a great place to network and meet new people. No matter what your interests are, you’ll find all kinds of people to talk and become friends with.

Whenever you go to the pool, make sure you’re always in style. Don’t forget to bring your swimming suit, gear, bottled water, sun hat and some sunglasses.