Designer Kenneth Cole has creating waves since in the 1980s, both in the fashion world and in the social awareness scene. Though his company started out with a shoe design focus, it eventually branched out to include clothing and accessories as well. The pioneering approach he's brought to fashion carries over to his political activism, where he's been on the forefront of AIDS awareness efforts and supported charitable organizations for decades.

His swimwear line is called Kenneth Cole Reaction, and it's chock full of fashionable, versatile designs that flatter all shapes and sizes. The variety of prints and styles available will ensure women can embrace the standout approach Kenneth Cole has established.

Shapes

While some fashion designers stick mainly to a few basic silhouettes when it comes to swimwear, Kenneth Cole has gone all out. He translates one-piece suits into a romper style with a drawstring waist. He offers bottoms in skirt styles, traditional hipsters, and strappy side-tiers. The one-piece suits in the Kenneth Cole reaction collection are both functional and sexy, flattering and fashionable. Two-piece tops might be barely there triangle style or fuller-coverage bustier types.

Fabric Options

Kenneth Cole has never been one to shy away from bright colors, and his swimsuit creations are no different. The Hot to Trot collection combines blues, purples, and pinks in a tribal design featuring heavy black lines. We love the Women's Scarves on Deck prints, which offer bandanna-type patterns in blue or pink with black in all the right places.

Fans of all colors will love the Eclectic Adventure collection, which includes shots of all colors in intricate patterns on a white background. The print is one part paisley to one part tropical for a totally eye-catching combination. For those who enjoy things black and white, the Women's Got the Beat fabric is the best choice for you. Or you might choose a trendy IKAT design or the Moroccan tile-inspired Go for the Gold pattern in all of its blue and purple glory.

Coverups

The designers at Kenneth Cole clearly understand that women, whether they are on the beach or by the pool, might like to cover up a little bit before going indoors or changing their position in the sand. The Kenneth Cole Reaction line offers several fun options for stylish coverups that correspond well to the different fabrics and prints used in the swimsuits themselves.

Fans of the crochet trend may opt for the Beach Bum Solids dress coverups, which come in a variety of different colors. Or, you could don a tunic-length coverup with lace on the bottom and a V neckline when you need to go inside to restock the punch at your pool party. How about a lace-up version with flattering stripes in white or black?

Our Favorite

With all of the options in the Kenneth Cole Reaction line, it's difficult to choose a favorite. However, for beauty and versatility, we love the Mumbai the Sea collection of swimwear and coverups. Women can find everything from sexy one-pieces to tankinis to halters. The fabric features a flattering black background with accents in pink, orange, and aqua for a distinctly exotic feel. Some suits have strappy backs while others offer ties at the front that accentuate cleavage. The bottoms tie on the side or feature tabs with a colorful design at the hips. There is nothing not to love in the Mumbai the Sea collection of swimsuits.

Kenneth Cole has infused his Reaction line of bathing suits with a fresh feel and appreciation for the needs of his customers. He offers women fashionable swimwear choices that can ensure they enjoy every moment of their time in the sun with confidence and style.