It’s not too late to shop for women’s swimwear.

Summers always seem to fly by. And even though we’re almost in August, there’s loads more opportunities to strut your stuff in a new fashionable bikini or one piece swimsuit. Make time for a beach trip, spend the afternoon lounging around by the pool, play hookie just to lay outside under the sun and work on your tan, and you can always book a Labor Day Weekend vacation. A month is plenty of time to go swimsuit shopping online. And find yourself the perfect swimwear outfit.

Of course one of the best parts of being an online swimsuit shop is that it’s never too late to buy women’s swimwear.

So check out this list of the 10 hottest bathing suits for women. Continue reading

The Ten Commandments of Women’s Swimsuits

The ten commandments of women's swimwear

The ten basic bathing suit rules you must follow to be happy in your swimsuit

Bathing suit season is here, which means two things — fun and relaxation at the pool or beach, and swimwear related panic attacks for many. It doesn’t have to be this way. All you have to do to feel comfortable and confident in your swimwear this summer is follow these 10 swimsuit rules.

Just like the real Ten Commandments the swimwear ten commandments are there as a basic foundation for life (or thin this case beach life) to function properly. All the other how to pick the right swimwear and style guides fall apart without these simple laws of swimwear. So we present the ten commandments of women’s swimwear.

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Swimsuits for Moms with Style

Swimsuits for moms

Are moms supposed to look frumpy at the beach? Of course not! Get inspired by these women’s swimwear styles that are great for moms.

Just because you’ve entered into the “Mommy Zone” doesn’t mean you can’t enjoy being stylish every day especially at the beach. There’s no rule that says you can only buy swimwear that makes you look frumpy. There are swimsuits for after you have a baby and there are  bathing suits for moms with somewhat older kids.

That being said, finding the balance between practicality and fashionable can be a challenge: you’re a woman first and foremost, so you want to maintain that individuality, but you still want to build a wardrobe that will get you through every day mommy life with confidence and ease. If you have a newborn or young toddlers, you especially want to keep it budget friendly: food, crafting + painting, and outdoor activities means lots of “wardrobe changes” so strive to find pieces that are chic, versatile, and affordable. The key to being a hot mama at the beach is finding swim pieces that are comfortable, that you feel confident in and that you’ll love to wear every time.

And now that Summer is officially here, family vacations, days by the pool and trips to the lake are on the near horizon, so you want to make sure you have a few suits that are cute, easy to move around in, and can serve double duty when needed. The last thing you want to worry about is how your suit fits! Continue reading

The Best Swimwear for Women over 40

I’m sure this is not news to any women over 40 but as we get older our bodies don’t keep their 22 year old physique. As we get older it seems harder and harder to find a swimsuit you feel confident in. Trust us when we say it’s not you. You still can look just as good (if not better) as a twenty-something, you just need to pick the right swimwear.

Anne Cole Maillot One Piece. The Top Swimsuit for 40+ Women

Anne Cole Maillot One Piece.
40% Off

The swimsuits you wore in your teens and twenties just aren’t classy enough anymore for women of refined sophistication. You need a swimsuit that reflects your chic elegance and mature beauty. So we’ve put together a list of the best swimsuits for women over 40. These suits look so amazing that you shouldn’t be surprised if your teenage daughter asks to borrow them.

The Number One Best Swimsuit for Women over 40

To say this maillot is a classic would be an understatement. This timeless one piece bathing suit is our number one best seller for a reason. It’s simple yet sophisticated. This Anne Cole swimsuit highlights your womanly curves and shows just the right amount of skin to provide a certain sex appeal for its wearer.

The universality of this bathing suit makes it the swimwear version of the little black dress. When it comes to swimwear for women over 40 it’s hard to beat this sultry yet refined swim piece. Lingerie Maillot One Piece by Anne Cole

One Piece Bathing Suit Seafolly

Goddess Boyleg by Seafolly
30% Off

A Bathing Suit That Hides Your Thighs and Still Looks Fabulous

Boyleg bathing suits aren’t for boys. They’re a classy retro look that is a great modest swimwear choice for moms and women 40 plus who want to cover a little bit more of their upper legs.

Seafolly Swimwear is a brand desired by many women for their subtle yet beautiful details. This adorable one piece swimsuit exemplifies the Seafolly brand with its luxurious twisted sweetheart top. A ruched panel around your midsection minimizes troubled spots. And of course the boy leg bottoms flatter even the most unflattering of thighs. Goddess Boyleg by Seafolly

Anne Cole Control one piece

Criss Cross Shirred Halter by Anne Cole Control
Save 50%

The Swimsuit That’s Built to Make You Look Sexy

If there’s one thing you want from your bathing suit, it’s for it to make you look good.  The Anne Cole Control line does just that. Mesh fabric on the interior of the suits keeps your curves beautiful and smooth. No more unsightly side bulges.

This blue beauty delights the discriminating fashion palette of the 40+ crowd with a chic elegant look and a comfortable fit that’s pure flattery. Expect to get a lot of extra attention in this Anne Cole Control bathing suit that’s sure to make your man say ‘WOW!’ Criss Cross Shirred Halter by Anne Cole Control

Leilani Paradise Beach Tank

Leilani Paradise Beach Tank
40% Off

Floral Fun in a One Piece

Not all women have a body like a Demi Moore by the time they hit 50. (Hell most 20 year olds don’t have a body like Demi Moore.) That’s why Leilani came out with this fun one piece swimsuit for those sun loving ladies who don’t feel the need to look like Demi Moore.

The engaging floral patterns distract from the tummy area making you look thinner.  This full one piece is a great swimsuit for moms because it allows for full range of play without worrying about anything… falling out. Leilani Paradise Beach Tank

The Bikini for the Hot Mom

Fantastic Elastic Banded Triangle and Skirt by Anne Cole
50% Off

The Hot Mom Bikini

Who says women over 40 can’t wear bikinis? You’ve dieted; you’ve exercised all to get your body ready for the trip to the shore. Why not show it off?

This flirty skirt balances a voluptuous top that completes a sophisticated modest look while showing off your more toned midsection.  The swim skirt style smooths over thighs and hips while directing attention to the torso, face and legs. The support and comfort of the suit makes this is a great two piece for those hot mamas taking their kids to the beach. Fantastic Elastic Banded Triangle and Skirt by Anne Cole

Tankini for ladies over 40

Brushstrokes Shirred Side Bandeau by Suit Yourself
50% off

Tankinis; The Unofficial Swimsuit for Moms

Tankinis get the best of both worlds. They have the comfort and ease of a bikini with the coverage and flattery of a one piece swimsuit, with a style all their own. Two piece swimsuits are the choice for thousands of women over 40 because of their stylish modesty and ability to mask troubled areas.

You’ll love this stylish tankini by Suit Yourself. The flowy tankini feel masks imperfections around your waist and hides your tummy. The shirred sides flatter your feminine form accentuating and smoothing  your curves. The halter top lengthens your neck while providing support for you bust. While the high waisted bikini bottoms feature a tummy thinner and also help shape your tush. Brushstrokes Shirred Side Bandeau by Suit Yourself

Sheer Cover Up T-Back Maxi by Elan

T-Back Maxi by Elan
30% off

The Goddess Cover Up

It’s not all about the bathing suit. A good cover up can help too providing sophistication and elegance that twenty-something-year-olds won’t figure out until they’re older.

This flowy dress by Elan looks oh so chic. The long sheer bottom gives an illusion of added height.  It goes great with any type of swim wear and is sure to make you feel, well like a goddess. Be sexy and stylish after the beach or pool in a new cover up. Coral T-Back Maxi Dress Cover Up by Elan

It Figures Slimming Tankini

Garden State UW Halterkini by It Figures
40% Off

Curvy Confidence in a Two Piece

This two piece halter top tankini by It Figures is perfect for curvier women. Black is slimming and combined with the Tummy Thinner® technology this bathing suit gives its wearer a lot of confidence in her curves.

The halter top style draws the eye upward elongating the wearer’s neck.  While the high waist bottoms help shape your bottom. Garden State UW Halterkini by It Figures

Plus size one piece by It Figures

H Back Swim Dress One Piece by It Figures Plus
50% Off

The Plus Size Babe at the Beach

It’s a fact, women come in all different shapes and sizes. Some in larger sizes. But should they not look good or feel confident like their thinner counterparts? Of course not!

At we feel very strongly that every woman should feel amazing in her swim apparel.

This one piece swim dress by It Figures is just what the fashion doctor ordered.  The elaborate floral print distracts from troubled areas and the silhouette of this swim dress helps define your full figure’s curves making your tummy and thighs appear thinner. H Back Swim Dress One Piece by It Figures Plus


A few tips to leave you with

If you want to look your thinnest, stay away from anything that cuts across your body. This includes zebra stripes, tiger stripes, army stripes…no matter how cute and trendy, they’re unflattering.

As you get older it’s a good idea to get a new swimsuit every year or two to ensure that you will always look your best.

Shop online for your next swimsuit at and get Free Shipping and Free Returns. It takes away some of the pressure and intimidation from shopping in a store allowing you the freedom to pick out what’s best for you.

Mothers Day Swimwear Gift Guide

Mother’s Day is just around the corner, so instead of relying solely on the old standbys like flowers and a keepsake box, why not gift the special mothers in your life with something that they’ll really love for a change? If she enjoys spending her free time at the beach or lounging around her pool after a long day at work, here are a few gift ideas that she’ll be elated to see: Continue reading

9 Tips You’ve Probably Never Thought of to Help You Find The Perfect Bathing Suit

Summer is coming up quick! Time to find that new bikini or one piece swimsuit! It’s both exciting and frightening at the same time. We all know picking a swimsuit that fits your body type can make a dramatic difference both in terms of how you look and especially how you feel. There are very few things out there that feel more rewarding than finding that one bathing suit that appears perfect, and few things more demoralizing than buying a bathing suit that looks terrible. All over the internet (even on our own blog) there are plenty of great tips, guides and videos dedicated to finding the right swimwear style for your body type. But we’ve got some new tips you’ve probably never thought of to help you find the absolute perfect bathing suit. Continue reading

New Anne Cole Swimsuits for 2014

14mo004mult_bAlthough winter is starting to set in, it’s never too late to start thinking about what you’re going to wear when the weather begins heating up and you get to enjoy afternoons by the pool once again. If you’d like to put some summer items on your Christmas list, there are a lot of beautiful new Anne Cole swimsuits for 2014. To get an idea of what’s available, let’s dive into the details of the latest Anne Cole collection: Continue reading

Fun Aquatic Careers


Go swimming for a living.

Does the aquatic life call your name? Are you happiest near a body or pool of water? Then you’ll want to investigate the many fun aquatic careers that exist today. Being around water is soothing and calming to many people, so it comes as no surprise that water related careers are a viable option for employment. Continue reading

Swimsuits for Halloween – Take 2!


Find the right costume for Halloween!

With Halloween just a couple of weeks away, now is the time to start finalizing your 2013 Halloween costume. Even if you hadn’t given it any thought yet, you still have time to put together a great costume – with things you already own! Using your swimwear pieces to create your Halloween ensemble makes for a killer costume, and saves you money in the process. If you’re looking at your swimsuits and are stumped, don’t worry – read these swimsuit Halloween costume ideas for some inspiration. Not only are you already certain that your swimsuit is flattering, but swimwear is comfortable and easy to clean as well – what more could you want out of a Halloween costume?

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Diana Nyad Swims 48 Hours Straight

diana-nyad-completes-swimWhen Diana Nyad completed her lifelong dream of swimming from Cuba to Florida on September 2nd, we knew this girl was a star. Repeating the mantra “find a way” throughout her 53-hour swim, it’s obvious this swimmer is very motivated and determined. However, if you thought this 64-year-old was finished pushing herself to the limit, think again. Diana Nyad just demonstrated a second example of an endurance swim by swimming for 48 hours straight in Herald Square earlier this week. Continue reading